Digital Marketing Senior Specialist – Paid Media

Nordstrom

**Job Description** You are a strategic, dynamic marketer ready and eager to take your career to the next level. You think big, you thrive on a

**Job Description**

You are a strategic, dynamic marketer ready and eager to take your career to the next level. You think big, you thrive on analyzing trends and driving digital innovation, and you’re always striving to be best.

We are a fast-moving, industry-leading retailer. We think big, we’re always trying new things, and are continually setting the bar higher each day. We are looking for talented, dynamic people to work with us on what’s next.

We’re looking for a Senior Specialist of Paid Media that is skilled in developing and executing digital marketing strategies that drive efficiency, incrementality, and profitable long-term customer and business outcomes. This will be a hands-on role responsible for driving and optimizing Paid Media across Nordstrom and Nordstrom Rack businesses and consequently will be expected to bring deep, demonstrated experience across programmatic display, video, and native channels. Responsible for a multimillion-dollar budget, the individual in this role has a chance to help shape the digital future of the JWN brand.

**Responsibilities**

+ Manage and optimize paid media campaigns across programmatic and native platforms

+ Responsible for daily execution of targeting tactics inclusive of bid adjustment, budget management, and audience management across multiple different campaign goals and KPIs

+ Proactively analyze performance trends in order to identify, communicate, and capitalize on digital marketing performance opportunities across platforms, audiences, creative, and technologies

+ Maintain forecasting, budgeting, and invoicing across channels with a high degree of accuracy

+ Develop testing plans to maximize investment value and traffic, share insights with brand, media, and creative teams

+ Partner closely with cross-functional teams including Brand, Ad Operations, Creative, and Technology to execute full-funnel campaigns in support of awareness, consideration, and purchase KPIs

+ Collaborate with internal and external partners to develop and distribute creative assets, drive

+ Maintain strong knowledge of online advertising, retail/eCommerce, and competitive trends

**Qualifications**

+ 4-6 years’ experience in digital marketing, growth hacker, or demand generation

+ Previous Experience in Performance / Growth Marketing at a DTC Brand preferred

+ Working knowledge and mastery of Programmatic Display Campaign setup, management, bidding strategies and optimization techniques

+ Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance

+ Deep familiarity with CPA, CPC, CPM, and LTV

+ Excellent interpersonal, oral, and written communication skills

+ Positive attitude with ability to work independently as well as collaboratively

+ Proven ability to successfully manage internal and external partner relationships

+ Proficient in Excel, experience with Google Analytics and Tableau are a plus

**We’ve got you covered…**

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

+ Medical/Vision, Dental, Retirement and Paid Time Away

+ Life Insurance and Disability

+ Merchandise Discount and EAP Resources

A few more important points…

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com .

Nordstrom Careers Privacy Policy: https://careers.nordstrom.com/#/contact-us/privacy

© 2020 Nordstrom, Inc.

Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.

We’re a fast-moving fashion company that empowers our people to be innovative, creative and always focused on providing the best service to our customers. The retail industry is rapidly changing, and we have interesting, complex problems to solve every day – from developing cutting-edge technology and opening new stores, to designing fresh, must-have fashion.

Whether you’re a genius engineer, a phenomenal salesperson or a supply chain guru, we invite you to bring your unique talents and join our team. We’ve been on the Fortune™ 100 Best Places to Work list for more than 20 years because we reward great work, promote from within and celebrate diversity.

Our values are the core of who we are. They inspire our employees, delight our customers and bring our business to life every day.

**CUSTOMER OBSESSED**

We strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs.

**OWNERS AT HEART**

We treat every interaction as an opportunity to make an impact and deliver excellence.

**CURIOUS AND EVER CHANGING**

We approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation.

**HERE TO WIN**

We’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day.

**WE EXTEND OURSELVES**

We treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community.

Come on! Join us!

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