Digital Marketing SEO Content Manager

Nordstrom

**Job Description** The Digital Marketing SEO Content Manager will own and lead Nordstrom’s enterprise wide SEO content strategy. You’ll wo

**Job Description**

The Digital Marketing SEO Content Manager will own and lead Nordstrom’s enterprise wide SEO content strategy. You’ll work cross-functionally with content writers, brand, engineering, design, and other stakeholders to create and optimize high performing content for users and search engines.

**What You’ll Do:**

+ Develop and implement a data driven long-form content strategy that delivers incremental organic traffic & visibility while providing visitors with informative and engaging experiences that drive demand in key divisions.

+ Partner with product teams and internal stakeholders to implement necessary technology platforms (CMS) to support scaled publishing

+ Maintain a clearly defined roadmap, editorial calendarand workflow processes to support stakeholder projects as well as SEO driven content creation.

+ Conduct ongoing keyword research, discovery, and optimization to help guide content creation and optimization strategies.  Track and monitor the impact of content performance.

+ Manage the content lifecycle workflow from creation through approvals, editing, publishing/activation, measurement, curation, and maintenance.

+ Identify and fix technical SEO issues, including architecture, crawlability and indexability, broken links, etc.

+ Optimize title tags, meta descriptions, headings, canonical tags, hreflang tags, structured data markup, internal linking, and URL structure.

+ Manage a team of two internal content specialists and as needed, freelance writers to generate articles, posts, and other content types that you find will drive traffic.

+ Utilize industry leading tools to streamline your research and strategy, including: SEMRush, Ahrefs, ScreamingFrog, Search Console, Sistrixand Google Analytics.

+ Identify opportunities for conversion and implement testable CTAs.

+ Communicate initiatives and results to the wider organization.

**Experience:**

+ At least 6 years of SEO content experience

+ Experience leading, coaching and influencing others

+ Extremely detail and process oriented

+ Deep understanding of SEO KPIs

+ Have a growth marketing/optimization mindset; deeply analytical 

+ Demonstrated problem-solving capabilities and intellectual curiosity

+ Must be a proactive team player who enjoys working with peers and other key stakeholders to design and execute against evolving business needs

+ Editing and copywriting skills 

+ Basic HTML, CSS, and Javascript knowledge

**May be open to remote work nationwide**

**We’ve got you covered…**

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

+ Medical/Vision, Dental, Retirement and Paid Time Away

+ Life Insurance and Disability

+ Merchandise Discount and EAP Resources

A few more important points…

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com .

Nordstrom Careers Privacy Policy: https://careers.nordstrom.com/#/contact-us/privacy

© 2020 Nordstrom, Inc.

Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.

We’re a fast-moving fashion company that empowers our people to be innovative, creative and always focused on providing the best service to our customers. The retail industry is rapidly changing, and we have interesting, complex problems to solve every day – from developing cutting-edge technology and opening new stores, to designing fresh, must-have fashion.

Whether you’re a genius engineer, a phenomenal salesperson or a supply chain guru, we invite you to bring your unique talents and join our team. We’ve been on the Fortune™ 100 Best Places to Work list for more than 20 years because we reward great work, promote from within and celebrate diversity.

Our values are the core of who we are. They inspire our employees, delight our customers and bring our business to life every day.

**CUSTOMER OBSESSED**

We strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs.

**OWNERS AT HEART**

We treat every interaction as an opportunity to make an impact and deliver excellence.

**CURIOUS AND EVER CHANGING**

We approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation.

**HERE TO WIN**

We’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day.

**WE EXTEND OURSELVES**

We treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community.

Come on! Join us!

To apply for this job please visit de.jobsyn.org.