Field Marketing Manager

IHG

About us + Serve as primary point of contact for on-property Directors of Sales & Marketing, Digital Marketing teams with Global Marketing Shar

About us

+ Serve as primary point of contact for on-property Directors of Sales & Marketing, Digital Marketing teams with Global Marketing Shared Services and Field Marketing, Commercial, Sales, Revenue Management, Operations, agencies, and other market-specific teams​.

+ Consult and design customized annual strategic and tactical marketing plans for each property focused on driving incremental, profitable revenue and meet the business targets of the individual properties​.

+ Develop hotel-level performance insights and lead regular meetings with on-property marketing team to report on results​.

+ Coordinate strategic and tactical information between outside vendors and internal team members to establish a pace of accomplishment; cultivate vendors’ understanding of relevant brands and specific hotel properties; develop understanding of their business requirements and articulate their needs to internal team members to enhance processes​.

+ Plan and manage hotel marketing budget and preferred agencies with a focus on budget, ROI, performance metrics, through various digital marketing activities​.

+ Identify opportunities for hotel and market-level partnerships, campaigns, and promotions​.

+ Document all interactions with hotels, i.e., planning meetings, presentations, review of results​.

+ Educate DOSMs, GMs, and owners on marketing and digital topics and trends​,

+ Educate hotel and regional leadership about strategy, best practices, and policies/procedures to validate adherence to and adoption of marketing activities.

Educational Attainment:​

+ Bachelor’s or Master’s degree, preferably in Marketing, Advertising, Communications, Business or Commerce or related disciplines​.

+ Additional studies and courses desirable i.e. Revenue Management, Hospitality, Distribution, Marketing, etc.​

Critical Expertise & Experience:​

+ 7+ years in relevant experience in digital marketing, including campaign management, channel management, paid media, SEO, social media, PR, etc.​

+ Travel and/or Hotel Industry experience preferred. ​

+ Strong analytical and business acumen ​.

Technical Skills & Knowledge:​

+ Understanding of hotel Industry, particularly in digital marketing .

+ Knowledge across a wide area of digital marketing disciplines​.

+ Superior oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation; including the ability to write effective marketing copy, proofread, and follow style guidelines .

+ Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results​,

+ Excellent organizational and project management skills; ability to effectively and competently handle multiple projects simultaneously in a fast-paced environment and the flexibility to quickly adapt to changes in work objectives and available technologies; ability to drive insights from data analytics.

The salary range for this role is $89,701 to $105,527. This is the lowest to highest pay scale we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. **This job is also eligible for bonus pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. You can apply for this role through the link below (or through internal career site if you are a current employee). Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Not Applicable for Califonia Applicants

Requirements

+ Serve as primary point of contact for on-property Directors of Sales & Marketing, Digital Marketing teams with Global Marketing Shared Services and Field Marketing, Commercial, Sales, Revenue Management, Operations, agencies, and other market-specific teams​.

+ Consult and design customized annual strategic and tactical marketing plans for each property focused on driving incremental, profitable revenue and meet the business targets of the individual properties​.

+ Develop hotel-level performance insights and lead regular meetings with on-property marketing team to report on results​.

+ Coordinate strategic and tactical information between outside vendors and internal team members to establish a pace of accomplishment; cultivate vendors’ understanding of relevant brands and specific hotel properties; develop understanding of their business requirements and articulate their needs to internal team members to enhance processes​.

+ Plan and manage hotel marketing budget and preferred agencies with a focus on budget, ROI, performance metrics, through various digital marketing activities​.

+ Identify opportunities for hotel and market-level partnerships, campaigns, and promotions​.

+ Document all interactions with hotels, i.e., planning meetings, presentations, review of results​.

+ Educate DOSMs, GMs, and owners on marketing and digital topics and trends​,

+ Educate hotel and regional leadership about strategy, best practices, and policies/procedures to validate adherence to and adoption of marketing activities.

Educational Attainment:​

+ Bachelor’s or Master’s degree, preferably in Marketing, Advertising, Communications, Business or Commerce or related disciplines​.

+ Additional studies and courses desirable i.e. Revenue Management, Hospitality, Distribution, Marketing, etc.​

Critical Expertise & Experience:​

+ 7+ years in relevant experience in digital marketing, including campaign management, channel management, paid media, SEO, social media, PR, etc.​

+ Travel and/or Hotel Industry experience preferred. ​

+ Strong analytical and business acumen ​.

Technical Skills & Knowledge:​

+ Understanding of hotel Industry, particularly in digital marketing .

+ Knowledge across a wide area of digital marketing disciplines​.

+ Superior oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation; including the ability to write effective marketing copy, proofread, and follow style guidelines .

+ Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results​,

+ Excellent organizational and project management skills; ability to effectively and competently handle multiple projects simultaneously in a fast-paced environment and the flexibility to quickly adapt to changes in work objectives and available technologies; ability to drive insights from data analytics.

The salary range for this role is $89,701 to $105,527. This is the lowest to highest pay scale we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. **This job is also eligible for bonus pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. You can apply for this role through the link below (or through internal career site if you are a current employee). Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Not Applicable for Califonia Applicants

To apply for this job please visit de.jobsyn.org.