Head of Crowne Plaza Americas

IHG

About us **Role Purpose** Drive major regional growth initiatives through leading cross-functional teams, analysis, owner engageme

About us

**Role Purpose**

Drive major regional growth initiatives through leading cross-functional teams, analysis, owner engagement and supporting delivery of initiatives. Provide strategic support to the Regional / Functional leads and work across the respective leadership team to manage prioritization process for all initiatives to drive commercial performance objectives ​

**Key Accountabilities**

+ Serve as the senior business leader and brand champion for Crowne Plaza in AMER, responsible for developing and implementing strategic initiatives and annual business plans to strengthen the brand positioning and commercial objectives.

+ Lead, design and implement EC-approved regional growth initiatives and global strategic drivers and translate the strategic goals into an ambition for the Americas region that optimizes the value of the business unit for company stakeholders

+ Manage project leaders and resources that work alongside designated project sponsor(s) to provide thought leadership, project management support, strategic analysis, and integration with other work streams in the region and global functions.

+ Collaborate with EMEAA and GC Brand Management teams to ensure alignment behind strategic plans and initiatives, and to facilitate continuous improvement and accelerated learning, which will sustain the brand’s competitive advantage.

+ Collaborate with key stakeholders, particularly regional leadership, the Crowne Plaza AMER Owners Association, HLG, Development, Operations and Commercial to continuously improve the brand and to build compelling strategic initiatives and go-to-market plans.

+ Organise Crowne Plaza AMER Owners Association Meetings (virtual and in person) and Crowne Plaza AMER Estate Calls. Ensure on-going communication with owners within region. Support development on NSSG including owner pitches and AMER industry events.

+ Lead analyses that identifies consumer insights and owner trends and translate into actionable strategies and plans, including: 1) Clear definition, monitoring and evaluation of innovation’s impact on performance and 2) Planning, piloting and roll-out of brand hallmarks and product/service innovations in the field.

+ Build brand equity – setting goals and regularly tracking progress, bringing these equities to life in every element of the guest experience through marketing, and delivery of the hotel guest experience.

+ Serve as key brand liaison with MSS to set marketing objectives and influence the development and execution of hotel and brand level marketing activities to achieve objective

+ Serve as key brand liaison with Commercial, Revenue Management and FPS/Operations to ensure brand metric growth, owner return and competitive performance gains for the brand across the region.

+ Own the evolution of the talent agenda for the AMER based team:

+ Liaise with Brand Leadership and teams in AMER and GC responsible for localizing and deploying the brand to provide strategic direction and lines of communication and accountability for brand integrity for Crowne Plaza

+ Plan, organize and lead subordinate functions within established budgetary and FTE plans; establish goals, performance standards, and operating procedures for assigned functions

+ Maintain oversight of analytical frameworks and financial modeling skills to provide consistent and rigorous strategic analyses (e.g., market dynamics, business models, emerging growth opportunities, competitor actions, IHG capabilities, IHG economics, industry financial drivers).

+ Ensure alignment of the region’s strategic direction with senior leaders in the region, across functions, and in the Owners Association. Provide tracking of growth initiatives and the base business to ensure tradeoffs and growth targets are both realized; develop and make presentations to support strategic discussions at RLT, EC or Board meetings, as appropriate

+ Direct the creation and development of analytical frameworks, reports, and financial models (market, financial, industry and consumer) to provide consistent and rigorous strategic analyses of significant market dynamics to functional teams to assist with maintaining or improving growth and performance of various growth initiatives.

+ Develop and make presentations to support strategic discussions at RLT, EC or Board meetings, as appropriate

+ Owner engagement from signing to opening, global Owner CRM platform, etc.)

+ Manage and execute strategic projects as delegated by the Regional / Functional lead

+ Collect platform and product plans from Regional / Functional leaders to build and maintain the master platform and product plan

+ Develop recommendations and troubleshoot key issues to assist the Regional / Functional leads

+ Act as a liaison for external bodies in relation to the Regional / Functional leads’ external appointments/speeches

**Key Skills & Experiences**

Educational Attainment:

Bachelor’s or Master’s Degree in Business, Strategy, Finance, Real Estate or a relevant field of work, or an equivalent combination of education and work-related experience. MBA desirable.

Critical Expertise & Experience:

8-10 years in progressive work experience in strategy, consultancy, business development, or finance, or 5-8 years corporate level experience with exposure to a broad range of business development or growth activity. Post-degree qualification and previous travel industry experience is highly desirable.

•Exceptional strategic thinking with a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions to drive and /or improve performance

•Strong financial acumen and understanding of the drivers of Owner ROI

•Strong understanding of Brand Management disciplines (Brand Identity / Guest Experience / Design / Marketing Comms)

•Understanding of Brand Equity measurement and development.

•Demonstrated project management experience in organizing, planning and executing large-scale projects end to end

•Demonstrated people and business leadership skills, including the ability to work collaboratively at all levels of a global matrix organization, and to maintain strong relationships with external partners

•Demonstrated effective verbal and written communication skills and executive presence for providing information to executive team, business partners, owners, and other external partners

Requirements

**Role Purpose**

Drive major regional growth initiatives through leading cross-functional teams, analysis, owner engagement and supporting delivery of initiatives. Provide strategic support to the Regional / Functional leads and work across the respective leadership team to manage prioritization process for all initiatives to drive commercial performance objectives ​

**Key Accountabilities**

+ Serve as the senior business leader and brand champion for Crowne Plaza in AMER, responsible for developing and implementing strategic initiatives and annual business plans to strengthen the brand positioning and commercial objectives.

+ Lead, design and implement EC-approved regional growth initiatives and global strategic drivers and translate the strategic goals into an ambition for the Americas region that optimizes the value of the business unit for company stakeholders

+ Manage project leaders and resources that work alongside designated project sponsor(s) to provide thought leadership, project management support, strategic analysis, and integration with other work streams in the region and global functions.

+ Collaborate with EMEAA and GC Brand Management teams to ensure alignment behind strategic plans and initiatives, and to facilitate continuous improvement and accelerated learning, which will sustain the brand’s competitive advantage.

+ Collaborate with key stakeholders, particularly regional leadership, the Crowne Plaza AMER Owners Association, HLG, Development, Operations and Commercial to continuously improve the brand and to build compelling strategic initiatives and go-to-market plans.

+ Organise Crowne Plaza AMER Owners Association Meetings (virtual and in person) and Crowne Plaza AMER Estate Calls. Ensure on-going communication with owners within region. Support development on NSSG including owner pitches and AMER industry events.

+ Lead analyses that identifies consumer insights and owner trends and translate into actionable strategies and plans, including: 1) Clear definition, monitoring and evaluation of innovation’s impact on performance and 2) Planning, piloting and roll-out of brand hallmarks and product/service innovations in the field.

+ Build brand equity – setting goals and regularly tracking progress, bringing these equities to life in every element of the guest experience through marketing, and delivery of the hotel guest experience.

+ Serve as key brand liaison with MSS to set marketing objectives and influence the development and execution of hotel and brand level marketing activities to achieve objective

+ Serve as key brand liaison with Commercial, Revenue Management and FPS/Operations to ensure brand metric growth, owner return and competitive performance gains for the brand across the region.

+ Own the evolution of the talent agenda for the AMER based team:

+ Liaise with Brand Leadership and teams in AMER and GC responsible for localizing and deploying the brand to provide strategic direction and lines of communication and accountability for brand integrity for Crowne Plaza

+ Plan, organize and lead subordinate functions within established budgetary and FTE plans; establish goals, performance standards, and operating procedures for assigned functions

+ Maintain oversight of analytical frameworks and financial modeling skills to provide consistent and rigorous strategic analyses (e.g., market dynamics, business models, emerging growth opportunities, competitor actions, IHG capabilities, IHG economics, industry financial drivers).

+ Ensure alignment of the region’s strategic direction with senior leaders in the region, across functions, and in the Owners Association. Provide tracking of growth initiatives and the base business to ensure tradeoffs and growth targets are both realized; develop and make presentations to support strategic discussions at RLT, EC or Board meetings, as appropriate

+ Direct the creation and development of analytical frameworks, reports, and financial models (market, financial, industry and consumer) to provide consistent and rigorous strategic analyses of significant market dynamics to functional teams to assist with maintaining or improving growth and performance of various growth initiatives.

+ Develop and make presentations to support strategic discussions at RLT, EC or Board meetings, as appropriate

+ Owner engagement from signing to opening, global Owner CRM platform, etc.)

+ Manage and execute strategic projects as delegated by the Regional / Functional lead

+ Collect platform and product plans from Regional / Functional leaders to build and maintain the master platform and product plan

+ Develop recommendations and troubleshoot key issues to assist the Regional / Functional leads

+ Act as a liaison for external bodies in relation to the Regional / Functional leads’ external appointments/speeches

**Key Skills & Experiences**

Educational Attainment:

Bachelor’s or Master’s Degree in Business, Strategy, Finance, Real Estate or a relevant field of work, or an equivalent combination of education and work-related experience. MBA desirable.

Critical Expertise & Experience:

8-10 years in progressive work experience in strategy, consultancy, business development, or finance, or 5-8 years corporate level experience with exposure to a broad range of business development or growth activity. Post-degree qualification and previous travel industry experience is highly desirable.

•Exceptional strategic thinking with a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions to drive and /or improve performance

•Strong financial acumen and understanding of the drivers of Owner ROI

•Strong understanding of Brand Management disciplines (Brand Identity / Guest Experience / Design / Marketing Comms)

•Understanding of Brand Equity measurement and development.

•Demonstrated project management experience in organizing, planning and executing large-scale projects end to end

•Demonstrated people and business leadership skills, including the ability to work collaboratively at all levels of a global matrix organization, and to maintain strong relationships with external partners

•Demonstrated effective verbal and written communication skills and executive presence for providing information to executive team, business partners, owners, and other external partners

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