Marketing Data Analyst

The Auto Club Group

Marketing Data Analyst - ( 220001XF ) **Description** The Auto Club Group (ACG) provides membership, travel, insurance and financial services of

Marketing Data Analyst – ( 220001XF )


The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

Primary Duties and Responsibilities:

This position supports high level corporate objectives of acquisition, retention, cross-selling, and profitability by supporting the implementation of company Customer Relationship Management (CRM) strategy.

Utilizes working knowledge of underlying CRM data, management systems and targeting techniques to integrate and measure CRM strategy in support of executive decision making, marketing strategy, and customer engagement.

Develops moderately complex to sometimes complex SAS programming code to query, interpret and model proprietary customer data to target and prioritize contact distribution across all outbound communication channels.

Employs CRM techniques to increase customer data capture and create data workflows to generate relevant follow-up communication with customers across all contact channels.

Configures data management structures to monitor/measure customer interactions across the CRM continuum. This includes active analysis of direct response, product penetration, and customer engagement data, standardized reporting of CRM metrics and ongoing modifications of CRM models to improve customer response across channels.

Facilitates the presentation of CRM best practices, CRM projects status, or CRM tactics results to key stakeholders in Marketing and Business Unit owners.

Collaborates with Product Managers and Business Unit managers to identify, evaluate, and improve CRM opportunities. Tracks and reports CRM performance.

Preferred Qualifications:


+ More than two years utilizing CRM best practices (e.g. segmentation, LTV, RFM, etc._ that are commonly employed for campaign optimization.

+ Experience supporting CRM operations for companies in the Motor Club, Insurance Travel or Financial industries

+ More than two years performing exploratory data analysis

Knowledge and Skills:

Work Environment :

Works in a temperature-controlled office environment.


**Required Qualifications:**


Bachelor’s Degree in Math, Statistics, Computer Science, Engineering or other technical or analytical field.


Professional work experience with CRM systems and operation, working with very large data and effectively using and sometimes implementing CRM best practices.

+ Two to five years using tools for database querying and campaign optimization (e.g. SAS, R, SQL) in support of CRM initiatives

+ Two years utilizing CRM best practices (e.g. segmentation, LTV, RFM, etc._ that are commonly employed for campaign optimization

+ Two years utilizing desktop computing skills, including use of one or more word processing, spreadsheet (e.g. Microsoft Excel) and presentation graphics (e.g. Microsoft PowerPoint) software programs

+ Two years performing exploratory data analysis

Knowledge and Skills:

General knowledge of CRM theory and best practices.

The Auto Club Group offers a competitive compensation and benefits package including a base salary with performance based incentives; medical/dental/vision insurance, 401(k), generous time off, a complimentary AAA Membership and much more!

_Important Note:_

_ACG’s Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level._

_The above statements describe the principle and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfil these requirements._

_The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status._

**Primary Location** : United States-FL-Tampa

**Work Locations** :

FL-ACG Florida AOB

9125 Henderson Road

Tampa 33634

**Job** : Information Technology

**Organization** : IT

**Schedule** : Full-time

**Employee Status** : Regular

**Job Type** : Regular

**Job Level** : Individual Contributor

**Travel** : No

**Job Posting** : Jun 8, 2022, 4:05:56 PM

**Req ID:** 220001XF

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