Marketing Planning & Program Specialist III

The Auto Club Group

Marketing Planning & Program Specialist III - ( 220001WE ) **Description** The Auto Club Group (ACG) provides membership, travel, insurance and

Marketing Planning & Program Specialist III – ( 220001WE )


The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

**I. Position Description**

Primary Duties and Responsibilities:

Participates in the planning, development and implementation of strategic, corporate marketing programs and/or projects that support Auto Club Group (ACG) marketing goals and objectives.

Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans. May utilize statistical procedures and complex analysis tools to measure and analyze results. Recommends new or enhanced strategies and tactics based on results as appropriate.

Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product and in a cross-functional environment. Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout. Identifies any potential operational issues and possible solutions.

Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise. Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.

Develops comprehensive direct response campaign components and project plans and defines target audience. Facilitates the process of producing the campaign target audience file, and ensures list integrity. Develops and distributes lead lists for field agents and staff. Ensures campaign is executed in accordance with budgetary guidelines. Manages, organizes and archives documentation for all campaigns. Monitors activity and market results against plan and provides ongoing support by channel, product and market. Compiles data and prepares reports for use by Marketing management in determining appropriate course(s) of action.

Uses available email marketing software (e.g., ExactTarget) to create, test and launch campaigns. Maintains and ensures the updating of email address database.

**II. Preferred Qualifications**

+ Master’s Degree in Marketing, Advertising, Business Administration or related field

+ Experience in Insurance or Financial Services

+ Marketing experience in a multiple, diverse product environment.

Experience in:

+ Adobe Experience Manager

+ Promoting membership subscription products

+ documenting annual marketing plans

+ search engine marketing

+ social media marketin

+ extracting marketing data warehouse information and preparing reports

+ preparing and presenting marketing proposals to all levels of management

+ developing and implementing effective, innovative marketing programs and campaigns

+ statistical modeling and analysis utilizing software tools such as SAS, SPSS, Statgraphics, etc.

Knowledge of:

+ laws and regulations as they relate to marketing in financial and insurance industries in multi-state markets

+ ACG products, services and marketing channels

+ Data mining methods and tools, spreadsheets, database management systems and presentation software

+ database principles and their application

+ Microsoft Project

**III. Work Environment**

Works in a REMOTE temperature-controlled office environment.


II. **Required Qualifications:**


Bachelor’s Degree in Marketing, Advertising, Business Administration or a related field, or commensurate job experience.


Performing data modeling or data mining

Service industry

Identifying, analyzing and resolving moderately complex business problems

Prioritizing and managing multiple, diverse projects in a fast-paced environment

**Knowledge and Skills:**

Analyzing, summarizing and communicating marketing results, trends and recommendations

Meeting deadlines for complex projects

Organization and planning moderately complex statistics (e.g. significance testing, sample size determination, confidence intervals, market segmentation)

External marketing data sources (e.g., commercially available data bases and lists)

Marketing related laws and regulations

Demographics and consumer-related information

Direct marketing program execution

Advanced marketing principles and applications

Primary and secondary research sources

Market share data sources (e.g. A.M. Best’s Market Share Reports)

Working effectively in a cross-functional environment.

Manipulating customer database to extract pertinent market data

Synthesizing and effectively communicating complex information and recommendations to all levels of management and other marketing/business line personnel

Facilitating market planning discussions and meetings with all levels of management

Strong project management skills

Strong communication, interpersonal and teamwork skills

Strong Microsoft skills (e.g. Word, Excel, Access)

Demonstrated skills in developing and implementing effective, innovative direct response marketing programs and campaigns.

Strong vendor management skills.

Experience in direct response email marketing

Experience in planning and developing advertising and promotional strategies

Experience in evaluating marketing program and promotion results

Demonstrated skills in using email marketing software (e.g., ExactTarget)

The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance based incentives; medical/dental/vision insurance, 401(k), generous time off, a complimentary AAA Membership and much more!

Total Compensation Overview:

+ The Marketing Planning & Program Specialist III will earn a competitive salary of $60,746.40 to $75,000 annually with annual bonus potential based on performance.

+ Excellent and comprehensive benefits packages are just another reason to work for the Auto Club Group. Benefits include:

+ 401k Match

+ Medical

+ Dental

+ Vision


+ Paid Holidays

+ Tuition Reimbursement

**Important Note:**

_ACG’s Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level. The above statements describe the principle and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfil these requirements._ _The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status._

**Primary Location** : United States-FL-Tampa

**Other Locations** : United States, United States-MI-Dearborn

**Work Locations** :

FL-ACG Florida AOB

9125 Henderson Road

Tampa 33634

**Job** : Marketing

**Organization** : Brand/Marketing

**Schedule** : Full-time

**Shift** : Day

**Employee Status** : Regular

**Job Type** : Regular

**Job Level** : Individual Contributor

**Travel** : No

**Job Posting** : Jul 25, 2022, 11:24:58 AM

**Req ID:** 220001WE

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