Senior Manager, Affiliate Marketing

  • Seattle, WA
  • Applications have closed

Nordstrom

**Job Description** At Nordstrom, providing great customer service goes beyond the selling floor. It takes a team of individuals with a variet

**Job Description**

At Nordstrom, providing great customer service goes beyond the selling floor. It takes a team of individuals with a variety of talents and skills to continuously improve service and our results. We are looking for a talented individual who will build, maintain and support the Affiliate Marketing program within our newly established Digital Marketing Center of Excellence.

The ideal candidate is skilled in developing brand-right affiliate channel marketing strategies that drive efficiency, incrementality, and profitable long-term customer and business outcomes. This leader will manage the affiliate program across our Nordstrom and Nordstrom Rack businesses and consequently will be expected to bring deep, demonstrated experience across all core publisher segments (e.g. loyalty, coupon, media, influencers). Responsible for a multimillion-dollar budget, the individual in this role has a chance to help shape the digital future of the JWN brand. We are looking for a collaborative thought leader, who thrives on identifying growth opportunities for the business and for their own team members.

**A day in the life…**

+ Lead affiliate marketing across all divisions of JWN (Nordstrom and Nordstrom Rack)

+ Develop a strategic roadmap that raises the bar for channel performance and elevates Nordstrom’s brand exposure in the marketplace

+ Lead the identification, evaluation, and development of new partnerships and technologies

+ Leverage the channel to support CRM and Brand overarching strategies

+ Serve as the key point of contact for affiliate networks (e.g. Rakuten, Pepperjam, rewardStyle, ShopStyle) and key nurturer of direct influencer, publisher, and media partnerships

+ Drive commission-based and sponsorship-driven promotional plans

+ Craft the program’s content and communication strategy, accounting for unique needs across publisher types

+ Map annual testing plan in partnership with the Analytics team

+ Serve as the affiliate subject matter expert and key contact for Brand, .com, Technology, Product Management, Analytics, and Finance teams

+ Set annual and seasonal channel plans informed by MMM and MTA results

+ Partner with Finance to drive forecast for program performance, manage expenses, and deploy spend to maximize ROI

+ Make real-time decisions about budget reallocation as needed and communicate impact of changes to Marketing/Finance leadership

+ Analyze results to inform future strategy and drive further efficiency, while also proactively identifying trends and communicating insights

+ Support training to ensure seamless execution, optimization and reporting on affiliate programs

+ Develop, attract, hire, and motivate a high-performing team of digital marketers

**You own this if you have…**

+ Bachelor’s Degree

+ 8+ years digital marketing experience; retail background a plus

+ Demonstrated success scaling an affiliate program across all core affiliate publisher segments (e.g. influencers, loyalty, cashback, coupon, media)

+ Demonstrated experience training teams on new platforms, technologies, and best practices

+ A highly analytical nature and the ability to quantify expected impact of investment decisions

+ Experience managing a multimillion-dollar budget and forecasting performance trends

+ Deep knowledge of key measurement tools (MTA, MMM) and digital platforms (e.g. Rakuten, Google, Facebook)

+ Proven ability to successfully manage internal and external partner relationships

+ Positive and productive interpersonal, oral and written communication skills

+ Passion for serving our customers

**We’ve got you covered…**

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

+ Medical/Vision, Dental, Retirement and Paid Time Away

+ Life Insurance and Disability

+ Merchandise Discount and EAP Resources

A few more important points…

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com at http://www.nordstrom.com/ .

Nordstrom Careers Privacy Policy: https://careers.nordstrom.com/#/contact-us/privacy

© 2020 Nordstrom, Inc.

Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.

We’re a fast-moving fashion company that empowers our people to be innovative, creative and always focused on providing the best service to our customers. The retail industry is rapidly changing, and we have interesting, complex problems to solve every day – from developing cutting-edge technology and opening new stores, to designing fresh, must-have fashion.

Whether you’re a genius engineer, a phenomenal salesperson or a supply chain guru, we invite you to bring your unique talents and join our team. We’ve been on the Fortune™ 100 Best Places to Work list for more than 20 years because we reward great work, promote from within and celebrate diversity.

Our values are the core of who we are. They inspire our employees, delight our customers and bring our business to life every day.

**CUSTOMER OBSESSED**

We strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs.

**OWNERS AT HEART**

We treat every interaction as an opportunity to make an impact and deliver excellence.

**CURIOUS AND EVER CHANGING**

We approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation.

**HERE TO WIN**

We’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day.

**WE EXTEND OURSELVES**

We treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community.

Come on! Join us!